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What is 75 Hard? A complete guide to the challenge

75 Hard is mental toughness programme created by Andy Frisella requiring 75 consecutive days of strict adherence to 5 specific tasks: two 45 minute workouts daily (one outdoors), follow chosen diet strictly with no cheat meals or alcohol, drink 1 gallon water daily, read 10 pages of non-fiction daily and take daily progress photo. Any failure on any day means starting over from day 1. The programme tests mental discipline rather than promoting specific fitness or diet approach. Has gained substantial popularity since 2019 through social media. Significant time and discipline commitment - 75 Hard isn't fitness programme but rather mental toughness challenge with fitness components.

Updated:
May 2026
Written by:
Dominic Walton, MD
Reading time:
3 min
The full answer

75 Hard explained

75 Hard is specific 75 day challenge with strict rules. Understanding what's required helps decide whether to attempt it.

Five daily tasks for 75 days

1. Two 45-minute workouts daily (one outdoors regardless of weather). 2. Follow chosen diet strictly. 3. Drink 1 gallon water daily. 4. Read 10 pages non-fiction daily. 5. Take daily progress photo. All five required every day for 75 consecutive days.

No exceptions or substitutions

Missing any task on any day means starting over from day 1. The strict adherence rule tests genuine commitment rather than allowing flexibility. Adults treating challenge loosely fail. The strict rule is intentional design.

Created by Andy Frisella in 2019

Entrepreneur and podcast host Andy Frisella created 75 Hard as mental toughness programme. Gained substantial popularity through social media particularly during 2020 pandemic. The programme has grown into significant fitness culture phenomenon.

Tests mental discipline primarily

75 Hard tests mental toughness rather than promoting specific fitness or diet approach. The strict adherence over 75 days develops discipline transferable to other life areas. Adults completing 75 Hard typically credit mental rather than physical changes.

Major time commitment

Two daily workouts (90 minutes total) plus reading, water drinking, meal planning and photos require substantial daily time. 90 plus minutes daily of structured activity beyond normal work and life. The time commitment is genuine challenge.

Attempting 75 Hard

Practical preparation

Adults considering 75 Hard can prepare effectively through specific planning before starting.

Assess realistic time availability

Two daily workouts (90 minutes), water drinking, reading, photos, meal planning typically require 2 plus hours daily commitment beyond normal life. Adults without this availability typically fail. Honest assessment matters.

Choose appropriate diet

Pick sustainable diet you can realistically follow for 75 days. Adults choosing aggressive restriction typically struggle alongside training demands. Moderate balanced diets usually work better.

Plan workouts in advance

Two 45 minute workouts daily including one outdoor regardless of weather. Plan times, locations and types of workouts. Adults without workout plans typically miss sessions. Outdoor workout flexibility matters in UK weather.

Prepare for social challenges

75 days without alcohol or cheat meals creates significant social friction. Adults attempting during major life events or vacations typically struggle. Plan timing thoughtfully.

Have backup workout plans

Illness, travel, weather and other factors disrupt workout plans. Adults without backups (home workouts, hotel options) typically fail when disruptions occur. Plan contingencies.

Safety

Reality check before starting

75 Hard is demanding programme worth considering carefully before committing. Watch these realities.

  • Two daily workouts is substantial commitment. 90 minutes daily of structured exercise plus everything else daily life requires.
  • The outdoor workout in UK weather is challenging. Rain, cold, wind all require continuing regardless.
  • Diet rules apply during all social events. Birthdays, weddings, holidays require maintaining adherence.
  • Sleep often suffers. Fitting everything into day commonly squeezes sleep time - which affects recovery.
  • Most participants don't finish. The strict no-exceptions rule means many restart or quit entirely.

75 Hard is 75 day mental toughness programme requiring strict adherence to 5 daily tasks. Created by Andy Frisella in 2019. Tests mental discipline through demanding structure rather than promoting specific fitness or diet approach. Major time and discipline commitment - 75 Hard isn't fitness programme but rather mental toughness challenge. Adults considering attempt should assess time availability, choose appropriate diet, plan workouts, prepare for social challenges and have backup plans. The strict no-exceptions rule means many participants fail and restart or quit entirely. Match attempt to genuine commitment level rather than impulse decision.

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Frequently asked

75 Hard questions

Who created 75 Hard?
Andy Frisella, entrepreneur and podcast host. Created 75 Hard in 2019 as mental toughness programme. Has grown into significant fitness culture phenomenon through social media. Frisella runs supplement company and motivational content business.
How hard is 75 Hard?
Very demanding. Two daily workouts, strict diet, gallon water, daily reading and progress photos for 75 consecutive days without exceptions. Most attempting fail and restart. The challenge is intentionally difficult.
Can I do 75 Hard if I'm a beginner?
Possible but challenging. Beginners face higher injury risk from two daily workouts. Adults without exercise base may benefit from building foundation first. Match attempt to current fitness level.
What happens if you miss a day on 75 Hard?
Start over from day 1. Any missed task on any day means complete restart. The strict rule is intentional design testing genuine commitment. Adults treating challenge loosely fail.
How much weight do you lose on 75 Hard?
Varies. Some lose 5 to 10 kg, others more or less depending on diet and starting point. Weight loss isn't primary goal of 75 Hard. Mental discipline is primary outcome rather than specific weight loss.
Is 75 Hard healthy?
Mixed. Two daily workouts can be excessive for some adults. The strict structure may benefit mental discipline but health benefits depend on diet and workout choices. Match approach to your situation.
Can you do 75 Hard with injuries?
Difficult. Two daily workouts with injuries typically aggravate them. Adults with significant injuries should resolve them before attempting 75 Hard. The programme doesn't accommodate injuries.