Who Makes Twix

Twix is one of the most instantly recognisable chocolate bars in the world, loved for its unique duo of crunchy biscuit fingers layered with caramel and coated in smooth milk chocolate. Whether found in lunchboxes, vending machines or party bags, Twix has become a go-to choice for those who want a sweet snack with a bit of texture and bite. But who actually makes Twix? Behind the gold wrapper lies a rich history tied to one of the biggest confectionery giants in the world.

The Company Behind Twix

Twix is made by Mars, Incorporated, a global food manufacturer that is known for producing some of the most iconic sweets, chocolates and snacks on the planet. Mars is a private, family-owned company that was founded in 1911 in the United States. The brand's British roots, however, play a particularly important role in the history of Twix. The very first Twix bar was created in the United Kingdom in 1967, at the Mars factory in Slough. It was originally called Raider in many European countries, before being rebranded as Twix in the 1990s to unify the product name across global markets.

Mars Incorporated and Its Sweet Empire

Mars is one of the largest confectionery producers in the world, and Twix is just one of the many well-known products in its vast portfolio. Alongside Twix, Mars also makes other favourites such as Mars bars, Snickers, Maltesers, M&M’s and Milky Way. The company is involved not only in confectionery but also in pet care, food, and even veterinary services. Despite its size, Mars remains privately owned by the Mars family, making it one of the largest privately held companies in the world.

Twix and Its British Origins

While Mars is an American company, the Twix bar has British roots. It was developed specifically for the UK market and remains one of the country’s most popular chocolate bars. The original name, Raider, was used in countries such as Germany, France and Switzerland, but in the UK, it was always known as Twix. The name is believed to be a blend of “twin” and “sticks,” reflecting the two identical fingers found in each pack.

The Slough factory, where Twix was first produced, remains an important hub for Mars manufacturing in the UK. Twix is still made in Britain, although production now also takes place in various locations around the world to meet international demand.

A Global Chocolate Favourite

Today, Twix is available in dozens of countries and has seen many variations, including Twix White, Twix Xtra, Twix Peanut Butter and even Twix Salted Caramel. These innovations have helped the brand remain fresh and exciting, appealing to both loyal fans and new generations of chocolate lovers. Regardless of the version, the key ingredients and the twin-stick format continue to define what makes a Twix a Twix.

Final Thoughts

So, who makes Twix? The answer is Mars, Incorporated, one of the world’s biggest confectionery companies, with a rich history of sweet innovation. Although it is an American company, Twix was born in Britain and remains a source of national pride in the world of chocolate. From its first appearance in the 1960s to its status today as a global favourite, Twix has continued to deliver the perfect balance of biscuit, caramel and chocolate, all thanks to the vision and reach of Mars.